Adding customer service best practices into your social media strategy is essential. No matter how prominently you display your customer service email address or phone number, customers are still likely to ask questions, share success stories, or file complaints on your social media channels. [source: Forbes] Whether it’s Twitter, Facebook, Instagram, Google+ or Pinterest, consumers
Internet advertising gives in-store and online retailers a lot to happy about this season. Normally, when people think about reasons to be thankful during the holidays, thoughts turn to family, friends and the things in life that truly matter. [source: Inc Magazine] And while that's all well and good, there are also reason for business
How many times have you heard this or a variation of it? "We tried _____ marketing tactic. It doesn’t work." [source: Bloomberg Business] While it may be true that a given approach is ill-suited for a particular industry, audience, or situation, in my experience the tactic is less often to blame than the implementation of
The holidays are a special time of year, highlighted by family, food, and fighting... retailers and brands fighting for consumer attention during the busiest shopping time of the year. The month between Thanksgiving and Christmas is the biggest opportunity brands and retailers have each year, but it’s also incredibly competitive, so it’s crucial to reach
Winners and losers are determined by how quickly they can adapt to take advantage of new opportunities or deal with competitive threats. Transform, protect, enable & empower. Celebrating the spirit of disruption. A Rich Heritage of Innovation The future belongs to the fast. Open for Business Work can be done from anywhere.