NYC: Media, Entertainment & Digital

Celebrating New York City's Media, Entertainment & Digital Industry   New York City is home to the most innovative creators in the world. The “Made in NY” initiative and logo represents New York City’s efforts to support these creators in the fields of film and television production, the digital and startup industry, and theatrical production.

By |2013-03-22T12:21:27+00:00March 13th, 2013|B2B marketing, creativity|Comments Off on NYC: Media, Entertainment & Digital

Landing a Whale of a Client

Corporate America wants to buy from you! Learn how to crack the code to this trillion-dollar marketplace with these surprising strategies. According to a study by the Small Business Administration, nearly 70% of U.S. sole proprietorship companies earned just $25,000 in 2010. If you're among that group, you are likely missing out on one of

By |2013-03-07T03:14:10+00:00March 7th, 2013|B2B marketing, B2C marketing, insight|Comments Off on Landing a Whale of a Client

Negotiating Strategies For Consultants

How do you come to terms in tricky client negotiations? Here is a plan of attack. The following is an excerpt from Success by Design: The Essential Business Reference for Designers by David Sherwin (HOW Books). When first striking out on their own as businesspeople, many consultants and designers don’t know how to bargain or

By |2013-02-12T14:16:13+00:00February 12th, 2013|B2B marketing, B2C marketing, competition, competitiveness, consulting, creativity, design, small business|Comments Off on Negotiating Strategies For Consultants

Why Your Small Business Needs a Good Website

For some small businesses, the cost of establishing a Website can seem prohibitive. However, recent data suggests that businesses without Websites are missing out on many customers and sales opportunities. Approximately 90% of nonfood retail purchases begin online as shoppers check out products, compare prices and hunt for deals. Even if your business does not

By |2013-01-16T16:42:31+00:00January 1st, 2013|B2B marketing, B2C marketing, marketing, Web|Comments Off on Why Your Small Business Needs a Good Website
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