Premiering on Wall Street Journal Live and The Telegraph, UK-based TRACC has produced a video about Interbrand. Working with Interbrand's Global Marketing & Communications team over the last year, the video features our senior leadership explaining why, in today's global marketplace, creating and managing brands as business assets is more important than ever before. Featured
Starbucks hauled 1,000 lighting instruments, 445 chain motors, 120 speakers, 21 projection screens, and 5,000 live coffee plants to the conference center in Houston and spent three weeks installing a $35 million "Leadership Lab." What Starbucks doesn't spend on commercials, it makes up for with this three-day spectacle. The goal is to mobilize its employees
It’s no longer enough to be a social brand. In order to survive in today’s business world, organizations must transform themselves into social businesses. One of the emergent trends we’re tracking is the move from social to experiential, where social media plays one part in the greater production of everyday customer engagement. It’s not
Brand development: A Case Study Brockhouse Cooper
Utilize company branding to set your business apart from your competitors. Company branding is the most efficient way to show potential customers what your business is about. It is reflected visually via the logo and company design elements as well as through verbiage in marketing materials, slogans and informational copy. According to Fast Company magazine,