It is not just about having a Facebook fan page or twitter account, but about having a voice within these social media outlets and maintaining a sense of purpose. It is not enough to just do it anymore... it must be done strategically and with reason. This is a fluid process that takes time and
There are a number of reasons (no money, no experience, no guarantee, we’ve never done it that way before...) why businesses are afraid of social media. Here are a few reasons why they shouldn’t be: — Here to stay. Social media is not a fad. It’s not something we’ll forget about. Businesses may come
Facebook pages and Twitter accounts are no longer optional. Actions such as "like," "hashtag," "follow" and "check-in" are golden tickets to a business owner. [Rebecca Villaneda, hispanicbusiness.com] They are part of the growing lingo of social media, which has become an essential marketing tool in growing a business. The intentions are for small-business owners
Social media are here to stay. So now what? [Ann Marie van den Hurk, kentucky.com] The social media landscape is in constant change, and customers are embracing it as a normal part of their lives. Nearly 80 percent of Americans use a social network or blog and almost 40 percent of them access their social
(BusinessWire, www.affect.com) — From the BP oil spill to the Netflix brand fiasco, 2011 wasn't without its share of PR blunders. Social media had growing pains of its own this year, however instances like Weinergate proved not to be without purpose. Companies have smartened up to the dangers of uncontrolled online activity and begun to