When Stephanie Schwab worked at a social-media marketing firm (creating blogs for big corporate clients), she often met small business owners who wanted to get a handle on Facebook advertising and other ways to connect with customers in cyberspace. The trouble was that “they just couldn’t pay big-agency fees,” Ms. Schwab recalled. [source: Crain’s New
Recently, I spent time explaining Facebook and Twitter to a friend: what they were, how they worked and their differences. The main reason for his interest was that ‘lots of companies seem to be on there and I’d like to be part of it.’ It’s an increasingly popular view for baby boomers. The uptake of
If you are a business owner, I strongly suggest you stop resisting social media as a platform to build strong relationships, enhance brand perception, and to connect with clients and customers. Just as businesses resisted building and promoting a Web site, a portion of them are now resisting social media. Why? Is it because you
You have a Facebook page that you’re filling with original and curated content. You also have a Twitter feed, perhaps a Tumblr blog, and maybe even a YouTube channel. And recently you began posting to Instagram. And you might assume, now that you’ve launched all of these platforms, that the hard part is done. As long as you
In an age where social media consumes much of our lives, many small businesses still have little or no social media presence. Many of these business owners cannot see a proven return on investment (ROI), so they opt not to go social. In looking at several of the more popular social media outlets, here