For cost-effective marketing, tap into LinkedIn Showcase expertise, connect to clients, and establish an influencer presence. [source: Chase] As the world's largest professional network, with more than 400 million members worldwide, LinkedIn is an increasingly powerful tool for small business owners eager to raise their profile. That's because, as a community of professionals, the social
Social Media Instead of a Website
New survey indicates 1 in 5 small businesses use social media in place of a Website. Many assume a Website is cost-prohibitive and may not consider the risks of not having one. [source: PRNewswire] More than one-third (36%) of small businesses do not have a Website, according to the Websites section of the fourth annual
How Small Businesses Can Take Advantage of Mobile Benefits
As Main Street begins to regain its steam, small businesses alike have many opportunities to increase their digital marketing efforts without having to empty their pockets on an agency. [source: Huffington Post] As digital merges more closely with the in-store experience, business owners should begin to see the potential that lies in their consumer’s hands,
Wow Your Audience
If your business needs more engagement on social media, a great image can go a long way. These tips can help give your visual content a much-needed boost. Entrepreneurs bootstrapping their marketing often turn to social media for quick and inexpensive pathways to growth. And social media can be a powerful tool if used correctly—but
Is Your Business Prepared For Today’s Landscape?
Welcome to the Mobile Era, the Era of Big Data, the App Era, the Cloud Era—whichever name you prefer, we can all agree on its chief message... that the days of "business as usual" are over. Innovation—specifically, continuous innovation—is essential for companies looking to shape their future and forge new paths. [source: FastCompany] The shift