With so many museums, exhibits, art galleries and lectures to choose from every day, how does a busy young arts professional keep up? [source: nytimes] For Francesca Merlino and about two dozen of her colleagues who work for museums and arts groups in New York City, it’s following each other’s 140-character updates on
MAKE IT AS EASY AS POSSIBLE You're running a successful non-profit organization, you get plenty of people visiting your Website and people appear to engage with the information and content you provide, but there's a vital key ingredient missing: your hordes of eager visitors are failing to put their mouse where their money is. Don't
According to a recent survey of small business owners, many still believe they do not need a Website. [allbusiness.com] Okay, so call me biased but I think every small business needs a Website. But that's not what a recent survey of small business owners thought. So I'll just say, they don't know what they
Funding is a very important factor that determines the survival rate of any non profit organizations. Since non profit organizations are fueled by donations, it is very important that said organizations also exert enough resources to advertise their campaign and encourage people to donate. The Internet, with its wide audience and easy access option, can
[Pepperdine University] In today's highly competitive market place, effective marketing is increasingly essential for small business success. Effective marketing requires a clearly defined "competitive advantage." Your competitive advantage defines the unique value your business provides and clearly explains why people should buy your products or retain your services. 7 Steps to Creating a Competitive