Funding is a very important factor that determines the survival rate of any non profit organizations.
Since non profit organizations are fueled by donations, it is very important that said organizations also exert enough resources to advertise their campaign and encourage people to donate.
The Internet, with its wide audience and easy access option, can be a very efficient tool to gather more donations for any non-profit organization. The World Wide Web appeals to every age, gender, social background, race and location so if you are looking for ways to increase your donations for non-profit organizations via the Internet, here are some tips for you:
Create an Impact by Putting a Face on Donations
Everyone in the world knows that there are a lot of people all over the world who needs help. Almost every individual, in any part of the world, is aware of depressing situations in other parts of the globe. However, what really drives people to giving donations for non profit organizations is the knowledge that their money is ACTUALLY making a difference on the lives of other people. Giving face to a particular situation that needs other people’s attention increases the likelihood of people shelling out a few bucks to help other people. You’re not fueling guilt when you post pictures of starving children but it’s always best that people be reminded that the amount that they spend for a Starbucks coffee can actually help provide one village with safe drinking water.
Offer Multiple Payment Options
Offering different payment options can drive donations for non profit organizations because people will not be inconvenienced when they donate. A donor who is fond of using Paypal, for instance, to shop online may not be very willing to donate for non profit organizations who only accept credit card payments online. Note, however, that other payments options that does not use the Internet like personal checks, should also be offered.
Allow People to Donate Whatever They Can Afford
People are always willing to give, even if they are working on a very tight budget. Whenever possible, do not set minimum or maximum amounts for donations for non profit organizations. If you set a minimum price and a donor comes in but the minimum that you set is beyond means, then that can drive your funding downward. Also, you need to have a system where you will accept any type of donations—in kind or in cash.