Social Networking Is A Smart Investment in the Future [Joanne Fritz, About.com] Sites such as Facebook and Twitter could be a nonprofit's dream market — millions of engaged users and all interconnected. But just setting up shop and collecting "Likes," "Friends" or "Followers" will not necessarily result in donors and supporters. Sarah DiJulio and Marc Ruben
[risnews.com] Groupon's announcement last week that it would file for an initial public offering to raise $750 million added fuel to the fire of discussions taking place around the fast rise of daily deal sites. As Groupon's rapid expansion continues (and spawns imitators just as quickly), one question remains unanswered: Is Groupon a good deal
Build community: Blogs provide you with a chance to share your expertise, knowledge and insights, with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for professionals, businesses and organizations… especially in today’s competitive, 24/seven, on-demand world. Ease of use: Blog software, such as WordPress, is
In an effort to boost sales during the upcoming holiday shopping season, New York City Mayor Michael Bloomberg and American Express CEO Kenneth Chenault officially announced the second-annual Small Business Saturday at a press conference on Thursday. [huffingtonpost.com] Small Business Saturday is the day on which American Express offers its card members a
Profit is not a dirty word and any small business owner will attest that they don’t have the luxury of speculation and haphazard risk taking with their funds. Free enterprise requires small businesses to adapt to new models and technologies or risk falling behind and maybe even eventually failing. And that’s the way it