People may not be in holiday mode yet, but retail marketers should be. Why? Because successful holiday marketing starts with preparation in August and September. [source: Facebook for Business] As you begin thinking about holiday advertising, keep in mind that this year people are expected to do more holiday shopping on mobile than ever. In
A mission critical element [source: Offerpop] A survey conducted by Offerpop of more than 120 digital and social media marketers from medium and large-size brands revealed that social media has become a mission critical element for a successful 2014 holiday marketing campaign. Brand marketers are developing a strong social media strategy, leveraging user-generated content, and
Five Shopping Trends Retailers Should Watch ‘Tis the season … to shop. The holidays may still be a few months away, but consumers are already gearing up for the year’s biggest shopping season. They’re searching for deals and checking them twice across a variety of screens (mobile, increasingly). [source: Google] Given that the holiday
Everybody is talking about responsive Web design these days. The problem is few people are talking about it correctly. Half the people are touting responsive as the savior of the Web in a post-desktop era. The other half are cursing responsive for creating more problems than it solves. Both sides are right and, at the
Pinterest, the social media picture sharing site, is on the rise. It’s at the point now where retail businesses can make real strides by taking advantage of it. This is because it’s right at the sweet spot between still being new enough to get people’s interest, but not so new that anyone’s heard of it