Five Shopping Trends Retailers Should Watch
‘Tis the season … to shop. The holidays may still be a few months away, but consumers are already gearing up for the year’s biggest shopping season. They’re searching for deals and checking them twice across a variety of screens (mobile, increasingly).
[source: Google] Given that the holiday shopping season kicks off earlier every year, we wanted to help get a game plan in the hands of marketers. Here we take a look at some seasonal highlights from last year and identify five key trends to make the year’s busiest retail season a successful—and joyful—one.
Insight:
- During Q4 2013, mobile accounted for almost 35% of online traffic, up 40% YoY (IBM Digital Analytics Benchmarks, 2014).
- December sales on smartphones and tablets were up threefold from 2011 to 19.1% (IBM ExperienceOne, 2014).
- 52% of online smartphone shoppers used their phones throughout the shopping process during the 2013 holidays (Google and Ipsos MediaCT, 2014).
- Post turkey, 40% of Black Friday’s online shopping was on mobile (Custora, 2014).