Here are eight reasons to use Twitter to promote your business: 1. Stay on top of industry trends. Follow authorities in your industry, including authors, trade associations, and related organizations so that you’re always learning. 2. Attract your target audience. Find them, exchange tweets with them, share information with them. Twitter is an active community
There are a number of reasons (no money, no experience, no guarantee, we’ve never done it that way before...) why businesses are afraid of social media. Here are a few reasons why they shouldn’t be: — Here to stay. Social media is not a fad. It’s not something we’ll forget about. Businesses may come
Facebook pages and Twitter accounts are no longer optional. Actions such as "like," "hashtag," "follow" and "check-in" are golden tickets to a business owner. [Rebecca Villaneda, hispanicbusiness.com] They are part of the growing lingo of social media, which has become an essential marketing tool in growing a business. The intentions are for small-business owners
Are you thinking about entering the world of social media but not sure where to start? Do you wonder how it can make a difference to your organization? When it comes to communication strategies, many nonprofits have tended to stay with the familiar one-way message through direct mail, print newsletters, a fundraising event, email
With all the hubbub surrounding social media, the focus and onus has been on how a company can generate sales using social media marketing. However, a recent survey by Demandbase found that a company’s Web site is the number one source of new sales leads. Moreover, the study found that the business Web site