Whether you use them for reaching potential customers, interact with people, or to generate content, social media is a power tool for businesses. Check out this infographic by TheLogoCompany for some of the most popular online networks and how much of an impact they each have. Key takeaways: Facebook has over 1,200,000,000 users and every
It's vital to take advantage of LinkedIn and Twitter to connect with prospective customers and stay on the radar of previous ones. Whether you're a sales manager or sales rep, chances are you've heard of social selling. At first glance the trendy phrase is intuitive--selling via social media channels. But while the definition might be
Few things in this world are absolute. As Benjamin Franklin once said, “In this world nothing can be said to be certain, except death and taxes.” But in the 21st century, there are a few more things that society has grown more sure of — such as the utility of the Internet. [source: Peter Roesler,
Among social media networks, Facebook, Twitter, and Google+ get the most attention by far. If you own or run a small business whose customers are primarily consumers, having a presence on these social networks makes a lot of sense. But there's another social network worth considering -- LinkedIn -- especially for business-to-business (B2B) organizations. [source:
LinkedIn report says small businesses are becoming more astute users of social media for marketing. Small and midsize businesses play an important role in our economy. Every day, they fight for our attention while also trying to gain any leverage they can over the big box retailers like Amazon, Target, Walmart, and more. There’s no