Social media is the favorite marketing channel for small businesses. The verdict is in. Social media is crucial to small business marketing. [source: Laura Montini, Inc Magazine] More than half of small businesses have increased their spending on social media and social media advertisements from the previous year. This infographic by Visual.ly and LinkedIn explains
Your online presence is a direct reflection on your real-world business. If your small business is growing, your Website has to grow along with it. Letting one trail behind the other is tantamount to leaving money on the table. Yet many small-business owners don't understand the importance of their digital initiative. Businesses that understand
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. [source: Social Media Today] The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram,
Did you know that Twitter has 255 million active users who collectively send 500 million tweets each and every day? What if I told you that there are more than 50 million Facebook Pages, that 20 billion photos have been uploaded to Instagram or that 5 percent of all selfies on social media are shared
A host of PR and marketing strategies exist for building customer awareness, but one area often overlooked is social media. For many small businesses, expensive advertising campaigns or big, splashy PR stunts simply aren't an option. This means that in the initial phases, business owners are faced with a challenge: how to build the brand