The world of social media is ever-changing.
It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh.
[source: Social Media Today] The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:
- Facebook Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos to drive engagement.
- Twitter Implement Twitter cards so that any tweets of your content include applicable visual media.
- Google+ Cross-post between Google+ Hangouts and your normal YouTube videos — the video and any comments automatically show up in the Google+ news stream.
- Flickr On Flickr, the goal is to enjoy high-quality photos in collections, so only post your best ones.
- Pinterest Brand pins with your logo to create visual reminders.
- Instagram Encourage your customers to use your company’s hashtag and reward them by “regramming” the best ones.
- Vine You only have 6 seconds to work with in a Vine video, so use objects that align with your company’s brand.
- LinkedIn Make an interactive resume by adding rich media and detailed descriptions, including photos, presentations, and demos.
- YouTube Take advantage of YouTube’s video editor and combine existing videos to create new ones that show your product in action.