Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll (Ross Kimbarovsky) offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to
Social Networking Is A Smart Investment in the Future [Joanne Fritz, About.com] Sites such as Facebook and Twitter could be a nonprofit's dream market — millions of engaged users and all interconnected. But just setting up shop and collecting "Likes," "Friends" or "Followers" will not necessarily result in donors and supporters. Sarah DiJulio and Marc Ruben
[Rhonda Hurwitz, forbes.com] On November 26th, American Express will rally shoppers to “shop small” on Small Business Saturday (see on facebook). Millions of consumers will flock to their favorite stores to kick start the holiday shopping season. On November 27th, then what? How will your business keep the momentum going? This holiday season, don’t