Unlike traditional approaches to marketing where you specifically target prospects with direct response offers, engagement marketing allows your audience and potential customers to interact with you and shape how they would like to communicate with you. Engagement marketing begins when an interested person takes an action to begin an interaction with you. Engagement means someone
Time to Grow Up Twenty years after the first banner ads popped up online, digital marketing is still in its infancy, according to a recent study from A.T. Kearney and the University of California Berkeley Haas School of Business. [source: A.T. Kearney] Digital media spending will reach $234 billion in 2015, and within two years,
The rapid development of business and personal technology has revolutionized our world within the space of a handful of generations. One of the greatest benefits of this revolution has been the progress made toward an actual global community. [source: Techi] As our digital world increases in speed and accuracy, people from various nations and cultures
If you’re a startup with a tight budget, digital marketing offers you more than traditional marketing routes. Simon Burckhardt, UK managing director at Vonage, shares practical tips to make a big online impact with limited budget. “A few things have been learned from our small and home business customers about online marketing on a shoestring.
You've done all the hard work to launch your business. Now it's time to get the word out—without breaking the bank. [source: Fortune] No budget? No problem. You don't need an expensive PR agency to get some buzz for your business. With some ingenuity and the Internet you can initiate the most effective PR that's