The digital marketing landscape is evolving, as businesses big and small increase their budgets and resources for Web design. Content is an essential component of Web design, and it typically delivers a higher return on investment (ROI) when compared to traditional marketing channels. Once content is published and circulated, it will continue to attract views
Marketing is being shaped by emerging technologies, methods and patterns. It's difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything. [source: Entrepreneur] That said, it’s practical
Small Business Saturday started as an American Express initiative to encourage consumers to shop small and local during the holiday season. But it is now a key piece of the major holiday shopping day trifecta. Eighty-eight million people have shown up to “shop small” since 2010. [source: Entrepreneur] Personally, I think small businesses should be
The customer has always been king. Customer engagement is the holy grail of marketing; creating an emotional attachment to a brand can create loyalty, which means longer-term, less price sensitive and therefore more profitable customers. Customer engagement can make a significant financial difference: research from Gallop in 2014 found that customers who are fully
The days of people engaging exclusively on desktop are long over. Mobile optimization is a must. Inbound marketers have been following the rise of mobile marketing for years, but considering how ingrained mobile devices are in our lives as both consumers and professionals today, it shouldn't really be considered a "trend." It should be a