Let me know if this sounds vaguely familiar. You started off with an idea that kept you awake at night. After wracking your brains, you decided to pour the idea into a plan, perhaps after reading motivational text such as Think and Grow Rich by Napoleon Hill. [source: WPExplorer] With the plan in hand, you
According to research performed earlier in 2014 by Gigaom and reported by eMarketer, email marketing is still the most commonly used method of digital marketing, with a whopping 86% of respondents claiming to use it. If that’s not enough, though, over half (59%) of B2B marketers surveyed by HubSpot say that email marketing is the
If you have established and are growing a strong contact database, email marketing can be a good way to keep in touch with them. It is a quick, direct, low-cost method of communication. Since email has become such an integral part of the way people communicate today it is often an effective way to reach
Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. [source: Forbes] Thinking about starting a company newsletter? Here are some tips to keep in mind. Make it easy to subscribe. Post
Some things are simply better together: peanut butter and chocolate, popcorn and movies, Carrie and Mr. Big, marketing and technology. You’re probably thinking, “Hold up, did she say just say marketing and technology!?” [source: MarketRI] That’s right, everyone. Marketing and technology are not only better together, but I would venture to say they are