The way people spend their leisure time is changing, and successful marketers change their marketing plans to shift with consumers. According to an article by Mya Frazier for Forbes, Lexus chief marketing officer Dave Nordstrom said that 50 percent of the brand's marketing budget goes to digital and emerging technologies. [source: Chron Small Business] Luckily
A sneak peek at the Retail Design Philosophy that has made Apple the world’s most successful retailer Purely on a sales per square meter basis, Apple is indisputably the greatest retailer in the world. In a branding article we wrote earlier this year for The Melbourne Review titled; ‘Walking with Retail Dinosaurs’, we pointed
How Are You Innovating? In Australia there is no doubt we have a two speed economy operating, and if you’re not in the resources game you are experiencing the ‘slow lane’. Many businesses and brands are doing it tough. [TrulyDeeply] An article in one of the daily newspapers recently reported on the large number