Surviving & Thriving in the Age of Disruption

The best tips for digital transformation [source: Adweek] Be data led, not data driven Any organization can cherry pick data to justify its strategies, says Forrester principal analyst Brendan Witcher. Smart organizations look at the data first and then decide what to do. “Any organization can find data to support a strategy they already have,”

Growing Better Businesses

Building Relentlessly Relevant Brands Maintaining relevance as competitors, customers and categories shift takes both strategy and imagination. When you put the two together, you get big ideas and even bigger outcomes. Joining Forces The acquisition of the Altimeter Group demonstrates Prophet’s commitment to helping senior executives understand and act on digital as a transformative force