Pinterest for Business

Want to generate more sales and make more money?

Here’s how to start using Pinterest for business.

[source: Inc Magazine & Buffer] Maybe you use Pinterest for business: for social media marketing, as a way to build greater product awareness, and to help build your brand. And maybe you use Pinterest to increase sales, generate more revenue, and make more money for your business.

Or maybe you think Twitter is sufficient.

Twitter should be a key component in your social media marketing strategy… but Pinterest drives significantly more content to publishers than Twitter.

So if you’re not using Pinterest for business, you should be.

Yet you also might not be particularly excited by the thought of adding another social network to your social media marketing duties. Here are a few practical ways to use Pinterest for business.

1. Schedule pins.
The most important new feature now available for Pinterest is that you can schedule all your Pinterest pins with Buffer from one dashboard. As with Buffer for Twitter, now you can schedule pins to post consistently throughout the day.

You can share content to Pinterest from the Buffer dashboard or from the Buffer browser extensions for Chrome, Firefox, and Safari.

2. Take advantage of smart weekly posting strategies.
When it comes to timing, there’s not a bad day to post on Pinterest. But different topics definitely perform at varying levels on different days of the week.

Pinterest shared some great info on these correlations last year. Here’s a look at what people are most like to focus on and pin on different days of the week:

  • Monday: Good intentions spark interest in fitness and health
  • Tuesday: Gadgets and technology tend to be all the rage
  • Wednesday: When people look for a little something to get through the week, like inspirational quotes
  • Thursday: Fashion, fashion, and more fashion
  • Friday: Funny GIFs bring comic relief to the end of the week
  • Saturday: Vacations and travel are top of mind
  • Sunday: Food and craft ideas

Additionally, a bit.ly study found that Saturday is a great overall day for pinning. Maybe that’s when users have extra time for projects, or just for dreaming.

3. Measure the performance of your pins.
Another most important feature for all businesses is the ability to effectively measure how well you’re doing on Pinterest. Buffer’s Pinterest integration lets you measure the performance of your pins to understand how your audience is growing and how your followers are engaging with your content.

You can also filter, export, and sort your data so you can make smarter decisions with your social media campaigns.

4. Take advantage of smart posting frequency strategies.
Visual marketing service Piqora interviewed 200 big-time brands like Whole Foods, Lowes, and LL Bean, and discovered that many had experienced the most consistent Pinterest growth somewhere between “a few pins a week” and “3 to 10 pins per day.” (Note that this survey was pre-Smart Feed.)

On the higher end of the spectrum, the folks behind Ahalogy, a Pinterest marketing platform, say the sky is the limit when it comes to pins per day. Pinterest is different than other social media networks, says Ahalogy founder Bob Gilbreath, and requires re-thinking the “social media rules.”

Ahalogy says its clients have seen the best results when they pin 15 to 30 items per day, with pins spread throughout the day.

Our best advice? Pin as much quality content as you have time for. You’re unlikely to overwhelm your followers thanks to the Pinterest Smart Feed algorithm, and each pin is a chance to grow your exposure and audience.

5. Manage all your social media accounts from one dashboard.
Pinterest now lets marketers connect all their social accounts, including Pinterest, to their Buffer dashboard so they can post everywhere from one tool.

Save time by connecting as many Pinterest accounts as you like and you can easily publish content to Twitter, Facebook, Google+, and LinkedIn as well.

6. Schedule pins directly from Pinterest.com.
With most of the sharing buttons all over the Web, it’s important for business to be able to schedule their pins not just from a dashboard, but from wherever they are. The Buffer browser extension makes it easy to schedule anything on Pinterest.com directly as a repin to your boards.

7. Take advantage of smart hourly timing strategies.
With so many different audiences and categories of content, Pinterest provides an interesting challenge when it comes to pinning down (ahem) the best times of day to post.

According to a study of nearly 10 million pins by Digitas and Curalate, the best times to pin vary by topic/industry.

For example:

  • Friday at 3 p.m. ET is prime time for fashion pinning
  • Electronics pins do best Mondays at 10 p.m. ET
  • Automotive pins do well Fridays at 12 p.m. ET

Ahalogy found that between 8 p.m. E T and midnight any day is peak time for pinning recipes about chocolate, and discovered that food brands could see the highest repin potential at 8 a.m. and the highest traffic potential from 10 to 11 p.m.

8. Schedule any image you find on the Web to Pinterest.
Now you can also schedule any image you find on the way directly as a pin for your Pinterest account.

If you install the Buffer browser extension you can instantly schedule any image you find as a pin by right-clicking it and hitting “share as image” or hitting the blue “share as image button.”

9. Create a consistent sharing experience.
Like with other social media networks, a consistent sharing strategy is important on Pinterest to build your following.

Most marketing experts agree that spreading your pins throughout the day is a handy thing to do. Varying your timing exposes you to different segments of the Pinterest population and can lead to more exposure, repins, and followers.

And with Pinterest’s recent change to a Smart Feed that personalizes what users see in their accounts, you can pin basically anytime, without overwhelming your audience.

 

Not Your Entire Digital Strategy

Why Only Having a Facebook Page Is Not Enough To Market Your Small Business

ted360 Responsive Design

If you’re a small business looking to establish a digital presence, Facebook is a great and easy way to do so – it takes all of five minutes to get started, and the uniform look of Facebook pages means that you do not have to worry about Web design.

However, it is not nearly enough in today’s hyper-competitive market. As business owners, your time and resource are tremendously stretched, and so in this article we will show you how you can keep your digital marketing bases covered with what is effective for your business.

Don’t get us wrong, having a page on Facebook is good for several reasons

With it’s 1.5 billion users, odds are the people you want to reach are on Facebook – many of whom search for local businesses on the platform, especially on mobile. The contact information and operating hours sections are standardized, so potential customers don’t have to hunt for it – they can even hit the link to call the business. Even better, if any of their friends already like the page, this is also proudly displayed as a form of social proof.

However, this shouldn’t be your entire digital strategy

In the past, when your customers engaged with your Facebook content, there would be a good chance for the story to appear on the News Feed of their friends but over the two years, organic reach has beensteadily declining, even amongst your own fan base. This means that you now reach less than 5% of your fanbase with each post.

Small business owners also have trouble quantifying the returns on their Facebook investment – an April 2015 study by Manta found that 59% of surveyed small businesses did not see a Facebook ROI, and 17% of those who did earned less than $1,000.

There is also another important consideration – search. Anecdotally, Google seems to prioritize Facebook pages lower than official sites and local listings. 33% of search traffic going to the top organic link, and 65% to 75% typically clicking through to the top 5 links, you would want to maximize exposure to your owned channels, especially ensuring you have the top link to capture all the interest when people search for your brand. This would be a tall order for a single Facebook page.

Having an official Website in addition to a Facebook page

A recent eMarketer study found that SMB owners felt that corporate Websites were their most effective marketing method, six percentage points higher than the next most effective method – social media. These days, creating a Website does not have to be an expensive or time intensive process – tools like our Website Builder make it as easy as dragging images and entering text into a template while maintaining their branding and look. This allows you to create several pages quickly to include things like a product/service gallery, maps, customer testimonials, a blog and even an eCommerce page without the need for a Web designer.

Having your own Website and domain name also gives you a custom email address – adding professionalism and a sense of legitimacy when you reach out to your clients reach from your own email address rather than a free service like Gmail or Outlook.

The curious case of Google+ (and other services you should consider)

Now that we covered what many would consider the absolute minimum requirements for a robust online presence – there are some platforms you should consider seeing if they are right for your business.

Google+ might no longer enjoy the widespread usage like Facebook or Twitter, but it still has an important advantage – it increases the likelihood your brand info will appear in the Google ‘Knowledge Panel’ when people search your brand terms. The Knowledge Panel is the box that appears on the right side of the results page when you search for something on Google – prime digital real estate! It is thus worthwhile to invest a small amount of time in creating a page on Google+.

Local and interest specific channels may also add significant value to your digital marketing. Sites like Yelpand OpenTable might be helpful if you’re a restaurant or cafe or Dribbble and Behance if you’re a design service provider. As for the channels such as Twitter, Pinterest and Instagram, they may be more time intensive and so the benefits need to be carefully weighed against the on-going resource you have to put into each channel.

Taking everything into consideration

Facebook might have been (and still is) an excellent channel for marketing your business online, but increasingly it is no longer sufficient if you are not intending to invest money in reaching your audience. While there are many other channels you can and should, a corporate Website is one of the first steps you should take in order to build more credibility and authority with your potential customers, driving better returns on your marketing dollar.

The Benefits of Digital Marketing for Small Business

aps.25.digitalworld.03


We wouldn’t be writing this article if a majority of small businesses were effectively utilizing digital marketing. Unfortunately, they aren’t.

Studies show that 37% of small businesses aren’t using any type of digital marketing and 54% of all small business owners haven’t set up a single social media account. Yet, there’s a 100% chance that every small business could benefit immensely from developing a digital marketing plan.

[source: Simon Tech Way] If your small business isn’t involved in digital marketing, then you may want to seriously reconsider your marketing strategy. In 2013, Internet ad revenues surpassed that of broadcast television for the first time in history, soaring to $42.8 billion. That’s not to say traditional advertising isn’t effective. However, the Internet has changed consumer behavior as the search for products and services now typically begins online. In fact, 80% of consumers use the Internet to make their search for products and services more convenient. With a majority of consumers connected to the Web, implementing a digital marketing strategy is a must. Contrary to what some small business owners think, digital marketing is not as complicated as it may appear and the effort is well worth it. Studies have proven that employing a digital strategy can increase marketing ROI by up to 300%. Still not sold on digital marketing? Maybe reading about the top benefits of digital marketing will have you convinced.

DIGITAL MARKETING CONNECTS YOU TO YOUR CUSTOMERS

As we previously mentioned, consumers are no longer pulling out their Yellow Pages books to search for businesses. The search now begins online and creating a Website allows you to be seen by the customers that matter most to you. Of course, creating a Website isn’t enough to bring in business. You’ll also have to perform some SEO work to rank your Website higher in Google search results. If you’re looking to understand more about SEO, we’ve created an in depth beginner’s guide to SEO. Pay-per-click is also incredibly beneficial. By implementing pay-per-click advertising into your digital strategy, you can ensure that your Website is the first site your customers see in relevant search results across Bing and Google. To learn more about pay-per-click advertising, you can read our beginner’s guide to PPC as well. Digital marketing will not only put you in front of your customers, it will also help you interact with them. By utilizing Yelp, Facebook, and Twitter, you allow customers to give you feedback on your business. They’ll send you messages and reviews about the things they believe you’re doing well and the areas where they think your business could use some improvement. Social channels allow you to respond to customers’ questions, comments, and reviews with more speed and frequency than ever before.

DIGITAL MARKETING GENERATES HIGHER REVENUES

Marketing touchpoints are any methods or modes of contact between a company and the consumer. Before making a purchase, consumers normally evaluate at least 6 different touchpoints. Those touchpoints include discovery platforms (Pinterest, Wanelo, Houzz, etc.,) blogs, email, direct mail, social networks, social media platforms, consumer reviews (Yelp, Foursquare, Google Business Reviews,) and Google searches. Studies show that if consumers receive 6 different touch points from your brand, then they are likely to spend 4 times as much as any other type of customer. That’s good news for small businesses and yet another reason why your small business should be implementing a digital marketing strategy. By marketing across several digital channels, small businesses are able to effectively promote their messages with more frequency to a wider audience.

DIGITAL MARKETING PRODUCES HIGHER CONVERSION RATES

Digital Marketing allows for more precisely targeted advertising. Facebook users input a whole slew of different information (relationship status, age, job title, education level, interests, hobbies, etc.) that marketers can use to their advantage. Even outside of social media, cookies are used to track the browser history of Web surfers so that they can be fed advertisements based on the Websites they visit. More targeted advertising results in more leads and an increased conversion rate. A small business utilizing a digital strategy could see conversion rates increase as much as 24%.

DIGITAL MARKETING GIVES YOU BETTER RESULTS ON A SMALLER BUDGET

Small businesses are reaping the benefits of digital marketing with improved conversion rates and more leads. What’s even better is that these benefits don’t come coupled with larger advertising costs. In fact, 40% of small businesses are reporting considerable savings after switching more of their marketing efforts to the digital world. For this reason, digital marketing holds incredible value for small business owners as they’re able to stretch their marketing dollars to get better results with a significantly smaller budget.

DIGITAL MARKETING LEVELS THE PLAYING FIELD

In the time before the Internet, small retailers would struggle to compete with the buying power of larger chains. Small businesses didn’t have the money to match the fancy brick and mortar stores or the big budget commercials of larger corporations. The digital world has changed the game. Now the key to success entails creating a crisp, well designed Website with a smooth customer journey. It doesn’t take a huge budget to craft a killer Website. It also doesn’t cost much to create or promote a successful Facebook Ad. You can achieve decent social media results by allotting an hour a day to conduct social listening and create posts. You can also effectively promote your posts by spending just $10 a week on social media advertising. That’s correct, 5 hours and $10 a week can garner results for your business. That’s not a large commitment at all and if done properly, you can craft a digital brand image that compares, or exceeds that of your larger competitors.

DIGITAL MARKETING LETS YOU MONITOR YOUR COMPETITORS

Are you familiar with social listening? Social listening is the art of keeping up with your competitors via watching their social channels. Social listening will allow you to see what people are saying about your competitors, as well as what your competitors are posting and what kind of social media success they’re seeing. You can conduct social listening using tools like Google Alerts or Social Mention. We cover social listening with more depth in our post on maintaining a positive online brand image.

DIGITAL MARKETING IS SIMPLE TO MEASURE

It can be difficult to track ROI with a traditional advertising campaign. How many customer’s did your new television, print, or radio commercial bring in? Unless the ad contained an exclusive discount, it’s hard to estimate. On the flip side, there are all kinds of tools marketers can use to measure their digital return on investment. If you’re running an email campaign, you can assess your success using several key metrics from your email service provider. You can track your click-through rate, bounce rate, and conversion rate in order to calculate your revenue per email sent. If you’re running social media ads, you can view the post interactions as well as the click-throughs to any Website links that you’re posting. The ultimate goal is to drive traffic from your social accounts to your Website. Once you’ve analyzed how many users are clicking your post to your Website, you can then track their movement through your Website with the user flowchart tool in Google Analytics. With Google Analytics, you can measure your conversion rate based on the number of new visitors that reach your desired conversion goal, whatever that may be. We’ll cover the basics of Google Analytics in the weeks to come.

DIGITAL MARKETING ALLOWS YOU TO REFINE YOUR STRATEGY IN REAL TIME

If you wanted to modify a television or radio campaign, it would take days or weeks to do so. With digital marketing, you have the ability to track your results in real time. If you find that a campaign is under or over performing, you can adjust accordingly by modifying the budget or the ads. Any changes that you feel need to be made to your campaign can all be performed within the time frame of a day.

DIGITAL ADVERTISEMENTS ARE NOT INTRUSIVE

People generally don’t like receiving sales mail shots or phone calls at inconvenient times of the day regarding things they have little to no interest in. Online, people have the choice to opt in or out of communications and they’re often very relevant because the user was either directly targeted or was the one searching for the brand in the first place. Data collected by the Pew Research Center found that 81% of online users don’t mind online advertisements at all. If you want to convert potential customers, it would certainly be beneficial to avoid annoying them.

DIGITAL MARKETING HELPS PREPARE YOUR BUSINESS FOR THE INTERNET OF THINGS

The Internet of things is the proposed development of the Internet in which every normal everyday object with an on and off switch would be transformed to have Internet connectivity. Things could include washing machines, coffee makers, watches, lamps, and more. All of these items could be modified so that they are able to send and receive data. The analyst firm, Gartner, predicts that by 2020 there will be over 26 billion devices connected to the Internet. The real world is becoming increasingly attached to the digital world and it’s important that every business adapt by developing a digital presence.

Web Design Trends, Year 2016

At times, the discussion of Web design and development goes around from specific to general or vice-versa.

Trends, be it in the clothing, or whatever product/service you talk about, keep changing. Similar is the case with Web designing.

Web design trends come and go. Though some of them show their presence for a bit longer time as those are accepted and much appreciated proving to be user-friendly yet changes keep taking place to cut down the monotony. There are certain trends that one needs to follow to keep pace with hat the target audience is expecting and would love. It is always a wise idea to think from the audience perspective to deliver results either in the form of product or services.

Today, we plan to talk in detail about the predictions of best Web design trends of year 2016. Some of the ongoing trends might prevail while many will add on. Anxious to know about the best Web design trends of 2016 that would be there in the upcoming year? Read on as we will be listing them down here in our article of the day.

1. Responsive design

WordPress Web Design services

This is one Web design trend that seems to have won the hearts of all. With the boom in the mobile industry and people making their shift from being bound to laptops and desktops are making use of the smart phones to access the Websites for their different need of content or services. For this very reason, the responsive design has become one important element of Web designing and the trend will continue for quite a longer time.

2. Long Scrolling

WordPress Web Design services

With the Website owners wanting to show up their products and services on one page without the target consumer having to open up the pages, the way we scroll is changing and there will be more changes in it. As in we will be scrolling more in the coming years as Website designs are so made to lure the consumers. This is being done by breaking the scroll in a notable manner.

3. Use of Bold Colors

WordPress Web Design services

If you all might have noticed, the Websites and applications are using the bold colors to grab the attention of the user. In the upcoming year, there will be lots more variation in brand colors as in saturated and vibrant colors.

4. Static Design

WordPress Web Design services

We are already witnessing the changes in the slider part of the designing. It is anticipated that we will be seeing more static and less moving parts in designing as users want quick and digestible content that is directly without distraction.

5. No More Large Background Images

WordPress Web Design services

Now a days most of the Website owners are doing the same thing that is using the large header background images. You open up any Website and you will get to see the large header background images often with text on top. This trend seems to be dying the slow death and ill not be followed in the coming days for the fact that everyone is trying to offer their users something different and not following the race is the best way out to do so.

6. Storytelling

WordPress Web Design services

Undoubtedly storytelling and being interactive is one major plus point in delivering the content. The year 2016 will definitely be swinging a change in designing part so that the user gets the content in the interactive and storytelling form.

7. Card Design

WordPress Web Design services

We all know about the renowned Website Pinterest that has caught the eye of all. Card design is one trend that designers are getting attracted towards as it doesn’t only look great, but it’s functional too. Its specific structure is perfect thereby leaving an impression on the users persuading them to perform actions like sharing, liking and more.

8. Simplicity

WordPress Web Design services

Simplicity is one mantra that always works. Designers seem to have made up their mind to remove the non essential elements from their design offering simplicity, making the designs as simple as they can be. It is correctly said that the Web design is only complete when the non-essential elements are removed. In the year 2015, we witnessed many such designs and the trend will definitely follow in the upcoming year.

To wrap up, the year 2016 is anticipated to be a very promising year so far for Web design. The Website owners are already working on the trends that are proving to be successful in making the user happy with the performance and ease of access. Successful sites are trending.

In the recent past, we have seen flat design, card layout, and clean, simple, symmetrical sites progressing for the fact that these elements or trend be precise are working in favor. The above listed best Web design trends of 2016 will definitely be bringing in the much anticipated change in the way we consume the Web.