Search engine optimization is the process of optimizing Web pages and their content to be easily discoverable by users searching for terms relevant to your Website.

The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site.

While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about the specifics, such as:

• How do you “optimize” for your site or your company’s site for search engines?
• How do you know how much time to spend on SEO?
• How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?

Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.