Optimizing Your Buying Processes

  Smarter Commerce optimizes supplier and partner interactions based on changes in shopping/buying behavior across the supply chain and reconsiders partner roles and relationships to generate new and differentiating customer value. IBM's integrated portfolio of solutions includes: Consulting & Services, Software, Advanced Analytics & Infrastructure for the following core business processes: Trading Partner Management; Supplier

By |2012-03-13T20:41:25+00:00March 13th, 2012|B2C marketing|0 Comments

Social business moves front and center

  As our global network of people becomes more instrumented, interconnected and intelligent, dramatic shifts are taking place. The ways in which people interact, relationships form, decisions are made, work is accomplished and goods are purchased are fundamentally changing. [source: IBM] Consumers now wield unprecedented power over how brands are perceived and purchases are made.

By |2012-03-14T22:38:22+00:00March 13th, 2012|B2B marketing, B2C marketing, social media|0 Comments

Social Media Solution

Turn social insights into action by creating dialogs, building advocacy and improving loyalty. Social media is a fundamentally new type of marketing, but it is still marketing; at its core is the requirement to engage and connect with customers in interactive dialogs. IBM® Enterprise Marketing Management (EMM) solutions can help improve return on investment (ROI)

By |2012-03-14T22:40:04+00:00March 13th, 2012|B2B marketing, B2C marketing, social media|0 Comments
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