As our global network of people becomes more instrumented, interconnected and intelligent, dramatic shifts are taking place.
The ways in which people interact, relationships form, decisions are made, work is accomplished and goods are purchased are fundamentally changing.
[source: IBM] Consumers now wield unprecedented power over how brands are perceived and purchases are made. Crowdsourcing is changing industry landscapes by leveling the intelligence playing field at an extraordinary rate.
In addition, employees are demanding social tools in the workplace, and are actively sidestepping established hierarchies and IT processes to use them. As a result, the world finds itself at a transformative point with regard to how business is done. We believe it is the dawn of a new era―the era of the social business.
Just as the advent of e-business changed business forever, ten years later organizations find themselves at another junction point in the evolution of business: the coming of age for social business as social computing and social media are integrated into enterprise design.