The way people spend their leisure time is changing, and successful marketers change their marketing plans to shift with consumers. According to an article by Mya Frazier for Forbes, Lexus chief marketing officer Dave Nordstrom said that 50 percent of the brand's marketing budget goes to digital and emerging technologies. [source: Chron Small Business] Luckily
What’s the plan? U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester’s latest estimates based on its ForecastView model. That means a lot more businesses are going to be in need of an effective digital marketing plan.
With so many digital marketing tactics and channels being used today, it’s important to make your Website the hub of all your online efforts. Rather than operating in silos, your digital efforts should be fully integrated—with your Website serving as the home base. By now you have (hopefully) read many of our blog posts saying
Adding customer service best practices into your social media strategy is essential. No matter how prominently you display your customer service email address or phone number, customers are still likely to ask questions, share success stories, or file complaints on your social media channels. [source: Forbes] Whether it’s Twitter, Facebook, Instagram, Google+ or Pinterest, consumers
Internet advertising gives in-store and online retailers a lot to happy about this season. Normally, when people think about reasons to be thankful during the holidays, thoughts turn to family, friends and the things in life that truly matter. [source: Inc Magazine] And while that's all well and good, there are also reason for business