Understanding & Inspiration

6S Marketing A day in the life... What if? Mullen’s culture is entirely about limitless possibilities and a relentless belief in a future that is bigger than the past. Team Epiphany This New York-based agency was established as a place for big brands to go to when faced with a problem in communication. Huge Inc.

By |2018-08-31T16:52:45+00:00February 11th, 2014|creativity, design, digital, video|Comments Off on Understanding & Inspiration

Massimo Vignelli Makes Books

“What Will You Make Today?” Massimo Vignelli’s approach to book design is the subject of a new video created by Pentagram’s Michael Bierut and Aron Fay for “What Will You Make Today?” campaign from Mohawk. In the video, Vignelli discusses his use of the grid as the basis for the layout of a book’s pages,

By |2013-04-26T21:37:13+00:00April 26th, 2013|creativity, design|Comments Off on Massimo Vignelli Makes Books

Powering Brands and Business

Premiering on Wall Street Journal Live and The Telegraph, UK-based TRACC has produced a video about Interbrand. Working with Interbrand's Global Marketing & Communications team over the last year, the video features our senior leadership explaining why, in today's global marketplace, creating and managing brands as business assets is more important than ever before. Featured

By |2013-03-28T23:02:00+00:00March 28th, 2013|branding, creativity, design|Comments Off on Powering Brands and Business

Negotiating Strategies For Consultants

How do you come to terms in tricky client negotiations? Here is a plan of attack. The following is an excerpt from Success by Design: The Essential Business Reference for Designers by David Sherwin (HOW Books). When first striking out on their own as businesspeople, many consultants and designers don’t know how to bargain or

By |2013-02-12T14:16:13+00:00February 12th, 2013|B2B marketing, B2C marketing, competition, competitiveness, consulting, creativity, design, small business|Comments Off on Negotiating Strategies For Consultants

The Art of Making

Red Dress When an idea materializes into paper and continues to magically transform into a deep red fabric, the only thing you can do is let go and follow your heart. We hope you enjoy it!     "Love what you do and believe in what you do" — Samantha Sotos  

By |2013-02-08T20:06:53+00:00January 29th, 2013|art, design, innovation|Comments Off on The Art of Making
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