How Small Businesses Are Using Pinterest
A rose halo engagement ring from jewelry company DeBebians has delighted so many people that 421 of them have ‘pinned’ an image of the ring on the latest social phenom site known as Pinterest. Pinterest allows users to share images of things they like on virtual boards, similar to a collage or scrapbook. [Fox Business Small Business
Going Social: The Number One Reason
eMarketer commented on some new social data from Street Fight that identified the number one reason small business owners enter the waters of social media. Curious as to what it was? Are you? Any guesses? [Lisa Barone, Outspoken Media] According to the data, the number one reason (49 percent) SMBs get involved in social media is to find new customers.
Content Marketing Ideas for 2012
The phrase “content marketing” is enough to instill fear in many small business owners. But why? [source: Lisa Barone, Outspoken Media] As SMBs, we’re pros at using content as a way to attract customers and build word of mouth. We’ve been doing it our whole entrepreneurial careers! But we seem to forget this when the
Digital & Social are One
Digital & Social are One Olivier Rabenschlag, Group Creative Director at TBWA, talks about... the importance of social media in advertising strategies today.