Be Socially Accessible

  According to Nielson’s latest U.S. Digital Consumer Report, 81 billion minutes were spent on social networks or blogs in 2011. To help put that number in perspective, consider that in 2005 it was “only” 6.6 billion minutes.   [source: Website Magazine] This explosive growth in consumers’ use of social media means that the time

By |2012-07-16T16:33:54+00:00July 16th, 2012|social business, social media|0 Comments

Sephora Is Betting Big on Digital

  It’s no longer enough to be a social brand. In order to survive in today’s business world, organizations must transform themselves into social businesses. One of the emergent trends we’re tracking is the move from social to experiential, where social media plays one part in the greater production of everyday customer engagement. It’s not

By |2012-06-20T18:10:13+00:00June 20th, 2012|branding, digital, retail, social business, social media|0 Comments

Pinterest: Build your presence

  If you are not on Pinterest, you need to get there... now! Unlike Twitter or Facebook, having a lot of Pinterest followers isn't really necessary for getting some exposure. And at present, the links are do-follow. But there are plenty of good reasons to get there and start pinning. When creating your boards create

By |2012-05-15T21:13:06+00:00May 14th, 2012|Pinterest, social media|1 Comment
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