So much sports advertising is about glitz, glamour and superstars being superhuman. Dick's Sporting Goods wants no part of that. [source: Adweek] "You see Rory and Tiger out there hitting golf balls into cups from a hundred miles away. And that's cute and entertaining. But it's not what we're interested in," said Seth Jacobs, creative
Brand publishing is hard. Trust them — they know. Everyday, The Content Strategist & The Freelance Strategist create content that they hope will help writers, multimedia and marketers tell better stories while also moving the needle for Contently. Below are quotes from some great thinkers, writers and marketers that will get you pumped up to
Introducing the first ever Cadillac ELR. You work hard, you create your own luck and just gotta believe, that anything is possible. www.cadillac.com
Why Apple's '1984' commercial is still talked about today. On this day 30 years ago, Apple aired a commercial based on George Orwell's dystopian novel "1984" that turned the advertising and computing world on their heads. [source: Christian Science Monitor] Long before the colorful, mysterious invitations to Apple’s Cupertino, Calif., headquarters for product announcements, Apple
“Your Verse Anthem” Apple iPad Air, TV Commercial We're humbled and inspired by what people do with iPad. So we set out to capture some of their stories. www.apple.com