[PHD Worldwide] “We Are The Future” was originally created for an industry conference and as a promotional video to stimulate discussion on what the media landscape could be like in ten years based on what we are seeing now. It was created by media agency PHD and has already racked up over 120,000 views
[Joan Voight, cnbc] Being quick on your feet is an attribute small businesses have over their bigger competitors. And when your small, innovative shoe company is suddenly challenged by more dominate players in the industry, that idea takes on a whole new meaning. Ask sisters Sarah and Jenifer Caplan. They became part-time business partners in
Physics and marketing don’t seem to have much in common, but Dan Cobley, marketing director at Google, is passionate about both. He brings these unlikely bedfellows together to explain the fundamental theories of branding.
[Microsoft] When conducting small business marketing, knowing your target market, having an advertising plan, and using the right business marketing strategies and tools are crucial to reach potential clients and customers. There are a number of business marketing tools you can use to set yourself on the right track of getting your small business big
[Harvard Business Review, Freek Vermeulen] As a professor of strategy, lately I've been getting asked quite a lot, "What can our company do to survive the downturn?" I'm sorry, but the real answer is, "Not a lot." The market is Darwinian: the strongest ones survive. And an economic downturn is like winter in Alaska; many