Premiering on Wall Street Journal Live and The Telegraph, UK-based TRACC has produced a video about Interbrand. Working with Interbrand's Global Marketing & Communications team over the last year, the video features our senior leadership explaining why, in today's global marketplace, creating and managing brands as business assets is more important than ever before. Featured
Celebrating New York City's Media, Entertainment & Digital Industry New York City is home to the most innovative creators in the world. The “Made in NY” initiative and logo represents New York City’s efforts to support these creators in the fields of film and television production, the digital and startup industry, and theatrical production.
How do you come to terms in tricky client negotiations? Here is a plan of attack. The following is an excerpt from Success by Design: The Essential Business Reference for Designers by David Sherwin (HOW Books). When first striking out on their own as businesspeople, many consultants and designers don’t know how to bargain or
Ram Truck’s “Farmer,” captured the attention of Super Bowl viewers using “So God Made a Farmer” by radio broadcaster Paul Harvey. Ram and agency The Richards Group commissioned 10 photographers including National Geographic icon William Albert Allard and documentary photographer Kurt Markus to capture American farm life for the ad.
Give the gift of design to our world's most challenging problems! IDEO.org needs your support this holiday season! We're raising money for our Fellowship program, and our Board of Directors will match donations we receive before the end of 2012. Each year, IDEO.org brings together extraordinary individuals from across the globe to apply their