Profit is not a dirty word and any small business owner will attest that they don’t have the luxury of speculation and haphazard risk taking with their funds. Free enterprise requires small businesses to adapt to new models and technologies or risk falling behind and maybe even eventually failing. And that’s the way it
[Joan Voight, cnbc] Being quick on your feet is an attribute small businesses have over their bigger competitors. And when your small, innovative shoe company is suddenly challenged by more dominate players in the industry, that idea takes on a whole new meaning. Ask sisters Sarah and Jenifer Caplan. They became part-time business partners in
Studies have shown that the higher a Website appears in the search results, the more users will visit that site. Search engine optimization has proven to be a useful tool in the world of Web 2.0. It helps to improve the volume and quality of traffic to a Website from search engines by using
Physics and marketing don’t seem to have much in common, but Dan Cobley, marketing director at Google, is passionate about both. He brings these unlikely bedfellows together to explain the fundamental theories of branding.
[Pew Internet] A wide-ranging look at the way American women and men use the internet shows that men continue to pursue many internet activities more intensively than women, and that men are still first out of the blocks in trying the latest technologies. At the same time, there are trends showing that women are catching up in