Studies have shown that the higher a Website appears in the search results, the more users will visit that site. Search engine optimization has proven to be a useful tool in the world of Web 2.0. It helps to improve the volume and quality of traffic to a Website from search engines by using natural or organic (non-paid) search results.
• Register your domain with major search engines.
• Keep your content fresh as it can help improve your rankings.
• In order to be included in local searches, include your location in your text.
• Make sure that your keyword phrase is included in the links to your site and within your site.
• Focus on search phrases instead of just using single keywords.
• The quickest way to get a new website listed is to use another quality site to link to it.
• Google Maps has added a useful new feature for placing your company in local listings. Simply enter your company’s information at google.com/local/add for instant online visibility.
• Use your keyword phrases as the link to build a network of quality “backlinks,” or incoming links to your website.
• If your pages are mainly in JavaScript, put text links somewhere on the page for spiders to follow.
Including short, helpful and informative articles on your blog is an easy way to bring targeted traffic to your Website.