Facebook pages and Twitter accounts are no longer optional. Actions such as "like," "hashtag," "follow" and "check-in" are golden tickets to a business owner. [Rebecca Villaneda, hispanicbusiness.com] They are part of the growing lingo of social media, which has become an essential marketing tool in growing a business. The intentions are for small-business owners
With all the hubbub surrounding social media, the focus and onus has been on how a company can generate sales using social media marketing. However, a recent survey by Demandbase found that a company’s Web site is the number one source of new sales leads. Moreover, the study found that the business Web site
With so many museums, exhibits, art galleries and lectures to choose from every day, how does a busy young arts professional keep up? [source: nytimes] For Francesca Merlino and about two dozen of her colleagues who work for museums and arts groups in New York City, it’s following each other’s 140-character updates on
[advisorone.com] A recent report from Corporate Insight found that not only are financial services firms using Facebook and Twitter, but they are maintaining multiple profiles on those networks. Twitter is the preferred social network; the study found 45% of firms had two or more profiles on Twitter while 38% had two or more profiles
[Rhonda Hurwitz, forbes.com] On November 26th, American Express will rally shoppers to “shop small” on Small Business Saturday (see on facebook). Millions of consumers will flock to their favorite stores to kick start the holiday shopping season. On November 27th, then what? How will your business keep the momentum going? This holiday season, don’t