A host of PR and marketing strategies exist for building customer awareness, but one area often overlooked is social media. For many small businesses, expensive advertising campaigns or big, splashy PR stunts simply aren't an option. This means that in the initial phases, business owners are faced with a challenge: how to build the brand
Master social media by concentrating your efforts on the right platform and managing the effectiveness of your campaign. For SMEs with limited resources, social media has been a blessing. Free social networks like Facebook, Twitter, Instagram, Pinterest and YouTube have been adopted enthusiastically by businesses for marketing, publicity, customer relations and market research purposes. [source:
Slow and steady wins the race, according to small business owners. Looking too far into the future of your business can be overwhelming, but there are certainly reasons to be optimistic about what's to come. [source: Column Five & Intuit] While many small business owners have been concerned about the slow economic recovery, almost 70
Why do so many small or solo businesses fail? Is it because the owners weren't good enough at what they did? In most cases that's just not true. Most of them were very skilled and talented in their area of expertise. [source: Janis Pettit] So why do people continue to struggle without enough clients or
These days, if your business does not have an Internet Web site up and running, you are not ready for clients, customers or potential investors. Customers go there to check on the details of your offerings, investors look there to check out your management and sales approach, partners go there to see how they might fit, and