The convergence of social media, mobile computing, analytics and the cloud is transforming the way businesses operate. A global report by Accenture highlights the need for businesses to adopt a new digital mindset to harness the true potential of technology, whether it is social media, cloud computing or analytics. [source: zdnet] Companies that adopt available
Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the “BIG THREE” (Facebook, Twitter and Google+), has become a MUST for any marketer striving to bring his or her
A common piece of marketing advice that has been repeated over the years is: “Find a need and fill it.” The advice has been so valuable because it reminds business owners that there is always a competitive advantage to be found when there is an unmet need — and there are always unmet needs. [source:
Many local businesses turn to digital marketing to increase online sales or foot traffic to their stores (or both). And many online marketers who work with local businesses often look for new ways to boost Web traffic and online visibility. So here is an easy-to-implement idea for boosting the online visibility of a local business.
It's vital to take advantage of LinkedIn and Twitter to connect with prospective customers and stay on the radar of previous ones. Whether you're a sales manager or sales rep, chances are you've heard of social selling. At first glance the trendy phrase is intuitive--selling via social media channels. But while the definition might be