A host of PR and marketing strategies exist for building customer awareness, but one area often overlooked is social media. For many small businesses, expensive advertising campaigns or big, splashy PR stunts simply aren't an option. This means that in the initial phases, business owners are faced with a challenge: how to build the brand
Why do so many small or solo businesses fail? Is it because the owners weren't good enough at what they did? In most cases that's just not true. Most of them were very skilled and talented in their area of expertise. [source: Janis Pettit] So why do people continue to struggle without enough clients or
Whether you use them for reaching potential customers, interact with people, or to generate content, social media is a power tool for businesses. Check out this infographic by TheLogoCompany for some of the most popular online networks and how much of an impact they each have. Key takeaways: Facebook has over 1,200,000,000 users and every
Today, we see businesses trying all types of ways to use social media to gain an edge over competitors. Creating a plan before you start, defining measurable goals, building a strong network, while being engaging and a good listener can lead to social media success. [source: WigiSocial] While many are successful using social media to
Setting up a Facebook page for your business paves the way for growth since social media platforms allow for massive online exposure (when done right). Facebook, a social media giant, currently has more than a billion users, and it’s especially popular amongst millennials. So, if you’re target audience aligns with a 18-34 age bracket, this