If you are a business owner, I strongly suggest you stop resisting social media as a platform to build strong relationships, enhance brand perception, and to connect with clients and customers. Just as businesses resisted building and promoting a Web site, a portion of them are now resisting social media. Why? Is it because you
According to Nielson’s latest U.S. Digital Consumer Report, 81 billion minutes were spent on social networks or blogs in 2011. To help put that number in perspective, consider that in 2005 it was “only” 6.6 billion minutes. This explosive growth in consumers’ use of social media means that the time to make your site more
The average Internet user today is barraged with a constant stream of messages in the form of tweets, status updates, shouts, bulletins, e-mail, and “Breaking News!” Social media is not only changing how we communicate online, but it’s also changing how our brains process information. That said, nonprofits would be wise to consider the effect of
A company blog is a great way for brands to interact with customers and set themselves apart from competitors. It acts as a platform in which you can promote your product or service, share additional insight into its background, educate customers about updates and new features, and introduce other members of your team. [source: Jennifer Beese, Sprout Social] However, the