Customers expect outstanding experiences with brands at every interaction. Whether a customer is purchasing a cup of coffee or a luxury vehicle, the experience must be seamless and personalized or they will find another brand to meet their expectations. [source: Ansira] Brands are no longer simply up against their traditional competitive set, but now have
Every product is a niche product. Even when it has mass appeal, it usually falls into at least one niche. A niche can help you specialize and own your space in the market. [source: Microsoft] When you specialize, you can more easily focus on how your product benefits targeted users. Once you know this, you’re
B2B brands are facing some tricky, yet exciting challenges. From manufacturers to extractors, refiners to construction companies, organizations are looking for more effective and creative ways to build their brands’ awareness and influence. [source: Dragon Rouge] Many more are understanding the importance of shifting their mindset from thinking about ‘brand as product’ to ‘brand as
Mobile technology has continuously been a part of everyday life for more than a decade. Unfortunately, not everyone considers the use of a smartphone when it comes to Website development. In today’s market, you might as well walk and hand money over to your competitors. That’s what a lack of a mobile-friendly site is essentially
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