The dos and don’ts of hashtags When used correctly, hashtags can be an effective way to grow your reach, encourage engagement, and get discovered on Twitter. [source: Twitter Business] With this in mind, here are some key tips to consider before you Tweet. Do Make it easy to remember — and spell. Don’t leave room
There is a “somewhat” popular point of view among a segment of small business owners... that marketers don’t matter or marketing doesn’t matter anymore. [source: Small Business Forum] There are many clichés I’ve heard: “all my business comes by referral,” “I never spent money on marketing and my business grew,” “marketing wastes money,” “I see
Customer engagement is important for the growth of any business. In today's digital world, engagement is the difference between respectable growth and unacceptable churn. [source: Stunning] Unsurprisingly, research has found that the number one reason for churn in the SaaS industry is lack of product use. The customer’s relationship with the company is also a
2015 Digital Marketing Survey How are small businesses adapting to the digital marketing realm? [source: Clutch] An online presence is increasingly significant and small businesses can immensely benefit from a digital marketing strategy. Clutch conducted a survey to determine the digital marketing tendencies of small businesses, including digital marketing budget, Website creation and updates, mobile
Why Only Having a Facebook Page Is Not Enough To Market Your Small Business If you’re a small business looking to establish a digital presence, Facebook is a great and easy way to do so – it takes all of five minutes to get started, and the uniform look of Facebook pages means that you