Growing your Business on Social Media
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Google+
If Google+ isn't part of your branding strategy, it's time to start weaving it in. These tips and best practices will help you get started. [source: Open Forum, Google] If you have a business, you know the importance of branding yourself and your business. Today, much of this is accomplished through social media and various
Generate More Leads and Referrals
It's not hard--and may be the best 20 minutes you spend every day. Everyone seems to be on LinkedIn. So you are too. [source: Jeff Haden, Inc Magazine] But are you actually generating leads and referrals? Here's a blueprint for using LinkedIn to prospect more effectively from Sandler Training, a leading sales, management, and
Social Small Business
Social media is the favorite marketing channel for small businesses. The verdict is in. Social media is crucial to small business marketing. [source: Laura Montini, Inc Magazine] More than half of small businesses have increased their spending on social media and social media advertisements from the previous year. This infographic by Visual.ly and LinkedIn explains
Capitalizing on Social Media
A host of PR and marketing strategies exist for building customer awareness, but one area often overlooked is social media. For many small businesses, expensive advertising campaigns or big, splashy PR stunts simply aren't an option. This means that in the initial phases, business owners are faced with a challenge: how to build the brand