The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing
It is well established that social media is a valuable tool. How could it not be when people all over the planet use it to stay connected. Entrepreneurs, small business owners and big brands alike have begun to harness the power of social media to stay connected to clients and to turn potential customers into
Some things are simply better together: peanut butter and chocolate, popcorn and movies, Carrie and Mr. Big, marketing and technology. You’re probably thinking, “Hold up, did she say just say marketing and technology!?” [source: MarketRI] That’s right, everyone. Marketing and technology are not only better together, but I would venture to say they are
Small business owners know that their customers are headed online. That’s why you’re working hard to create a Web site that attracts customers, understands their problems, and sets your business up as the answer to that problem. But how do you know if your site isworking? If it’s meeting the objectives you originally set out