The Power of Story
Stories are powerful. Landor has put together this demonstration to inspire their people make more emotional connections.
Powering Brands and Business
Premiering on Wall Street Journal Live and The Telegraph, UK-based TRACC has produced a video about Interbrand. Working with Interbrand's Global Marketing & Communications team over the last year, the video features our senior leadership explaining why, in today's global marketplace, creating and managing brands as business assets is more important than ever before. Featured
40 Years Of Pentagram
Watch: 40 Years Of Pentagram Work In 3 Minutes HOW DO YOU SUM UP FOUR DECADES OF BUSINESS AND THOUSANDS OF PROJECTS IN THREE MINUTES? WITHOUT SEEMING SELF-CONGRATULATORY? SOMEHOW, PENTAGRAM PULLS IT OFF. When a business celebrates an important anniversary, a bland recap of “greatest hits” usually follows. Not so with Pentagram, the
Effective Design Plays a Role in Your Success
A solid marketing plan isn’t enough to succeed anymore. With more competition than ever before a mere click away, effective design has become a key advantage. If your business hasn’t yet caught on to this fact, chances are good that this year you will. And if you don’t, your business just might not be around
The Business of Design
Cooper-Hewitt: 2009 The Business of Design Business leaders discuss how design impacts their overall strategy and affects their bottom line. Moderated by Daniel H. Pink, the panelists will discuss the role of design thinking in the workplace as it relates to consumer goods as well as overall company vision.