Watch: 40 Years Of Pentagram Work In 3 Minutes
HOW DO YOU SUM UP FOUR DECADES OF BUSINESS AND THOUSANDS OF PROJECTS IN THREE MINUTES? WITHOUT SEEMING SELF-CONGRATULATORY? SOMEHOW, PENTAGRAM PULLS IT OFF.
When a business celebrates an important anniversary, a bland recap of “greatest hits” usually follows. Not so with Pentagram, the multi-continent design firm that turns forty in June. Instead, the office created The Forty Story, a punchy little short about a boy born on the same day Pentagram opened.
The story follows this fictional dilettante through a contrived series of plot twists, represented on-screen with pieces from Pentagram’s huge library of work. It’s a clever idea that’s celebratory without seeming bombastic.