What is a digital marketing strategy? A digital marketing strategy is a plan that sets out the objectives, competitors, target markets, marketing positioning, products/service, promotional tactics, budgets that a business implements to satisfy customer needs and realize online profitability. So it’s much more than the online channels and vehicles that many people are familiar with
With such a wide range of prices for SEO services it can be very confusing when you are looking to hire an SEO firm. If you have ever shopped around for SEO services you most likely received prices ranging anywhere from $99 month to $20,000 per month depending upon your industry and goals. With such
Digital marketing isn't the next big thing... it's the biggest thing happening in the marketing world right now. A recent survey by marketing optimization firm ThinkVine found that more than half of marketing executives expect to spend more of their budgets on digital advertising than on traditional advertising — like TV ads and radio plugs
Quality content is the focal point of inbound campaigns again. If you focused on quality content before then, good for you – you were definitely ahead of the curve, and are probably reaping the rewards of your efforts. [source: HubSpot] Promoting that content however, is where Public Relations has a more important role than it
December brings many traditions: enjoying the holidays, wrapping up projects from the year that’s ending, and gearing up for the year ahead. One piece of the process is evaluating how you did in relation to the audacious goals you set on January 1. [source: Forbes] For many businesses, 2013 was the year you were going