The digital marketing landscape is evolving, as businesses big and small increase their budgets and resources for Web design. Content is an essential component of Web design, and it typically delivers a higher return on investment (ROI) when compared to traditional marketing channels. Once content is published and circulated, it will continue to attract views
There is a “somewhat” popular point of view among a segment of small business owners... that marketers don’t matter or marketing doesn’t matter anymore. [source: Small Business Forum] There are many clichés I’ve heard: “all my business comes by referral,” “I never spent money on marketing and my business grew,” “marketing wastes money,” “I see
A strong SEO strategy will almost always lead to good results in the end. When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers. [source: Entrepreneur] There are a number of ingredients that go into a successful digital
For a business to succeed in today’s world, it is important to have a strong digital footprint within the Internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely
What’s the plan? U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester’s latest estimates based on its ForecastView model. That means a lot more businesses are going to be in need of an effective digital marketing plan.