It sounds obvious but many Website projects become distracted by competing or irrelevant objectives. If you want your Website to generate sales opportunities then you need to make sure it is focused on being a lead generation machine. Think about what your prospects need and what will drive them to begin a relationship with you.
Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their
If your business Website isn't optimized for mobile, then you're ultimately losing sales. Research shows that 57 percent of mobile users will abandon your Website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn't optimized for mobile devices. [source: The Huffington Post]
There is one main obstacle for growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information. [source: Laura Hogan, OverGo Studio] In fact, Sirius Decisions reported the average sales cycle has increased 22% over the past 5 years due