It seems that social media marketing “experts” are everywhere. But as many business owners have come to realize, it takes more than a laptop and a facebook account to increase Web site traffic, convert traffic into leads and then leads into sales.

Social media is a great marketing tool… one of many that will help build a strong sales funnel for your business. It includes:

Facebook is the current king of social media with over 750 million users worldwide. It allows you to interact and follow your community in an informal manner, offers the ability to create a business or group page, plus allows for pay-per-click advertising that can be specifically directed to users based on location, age, gender, interests or education levels.

Twitter is a micro blogging tool (messages of up to 140 characters in length) that allows you to connect with customers and other businesses in your industry. It makes it easy to update or follow what is going on in your industry, company and/or community. It is a great tool for promoting events, news releases or blogs.

LinkedIn is a social network for professionals. It is less “social” and more “networking” orientated. It allows you to connect with other professionals inside or outside of your industry, whether they are clients, suppliers, or potential partners. It is an especially strong tool for business-to-business networking. In addition to making direct connections with other members, there are industry based discussion groups and Q&A opportunities.

YouTube is a video sharing site. It allows users to view videos made by others, or to upload their own videos. It is a great place to show off (or create) ads, perform product demos, provide instructions or answer questions.

Blogging is a great way for companies to get their information out to the world, is an important SEO tool in growing your Web site and creating links back to your Web site and is generally the most effective social media tool for creating leads.

Social media is about connecting with, listening to and adding value to the communities that surround your business. To be effective, effective use of social media requires a long term commitment, perception, communciation skills and understanding.

Put the Internet to work for your business!
If you have questions or need help with a project, contact us today:

ted360
P O Box 515 :: High Falls NY 12440
tel: 845-853-8051

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