Local directory and advertising provider Hibu published a study on small businesses (SMBs) and mobile marketing in the US and UK. It was based on a survey of 1,800 US and UK SMB respondents conducted in November and December 2013. The sample included a range of industries and business sizes. The survey found that a
One of the most surprising things when you look at small businesses is how many of them don't have a Website. You would think that in this day and age everybody would know how important a Website is for all businesses. Clearly that is not the case. Any business that does not have a Website
Everyone loves a good before and after photo... but have we adapted as well to the before and after of marketing? Because when it comes to marketing, the times have changed. [source: Yahoo Small Business] Before, you relied on good onsite customer service, now customer service includes a consistent social media presence. And cold calling
Digital is no longer a channel. It is the modus operandi for consumers, marketers and successful corporations. Consider these comparisons: There are 1 billion cars and trucks and 3 billion credit cards in the world. But there are 6 billion mobile phones, of which 1 billion are smartphones. And while the world population is roughly
Companies Have to Connect with Customers Digitally to Succeed Businesses live or die today based on how they adapt to digital media. [source: Mitchell York, Entrepreneurs] As an entrepreneur growing a business, how do you establish and implement an effective digital strategy? In the new book The Network Is Your Customer: Five Strategies to Thrive